For instance, the font you pick for your brand will inform customers about your company’s ethos. Serif fonts, like Times New Roman, portray professionalism and pragmatism, whereas handwriting fonts have a tendency to be connected with brands that seek a friendly, approachable image.
The graphic also explains the distinction between a font and a typeface: Typefaces are what we normally refer to these days as “fonts,” such as Arial, Courier, or Bradley Hand. But the font incorporates the typeface plus the attributes, such as the style (bold, underline, and so on) and sizing.
To learn more about fonts, take a look at the infographic below. Just tap or click to see a bigger version.